Additional design and development responsibilities included:​

• Creating initial mood boards, which included Ree Drummond’s personal vision for her brand, to convey design direction from scratch

• Researching the market for current trends and techniques used in better level products

• Pulling prints from the master library to determine the look of each product in all categories

• Ensuring that each assortment carried a variety of looks, colorways and constructions at better level quality, such as patchwork pieced quilts, engineered prints embellished with embroidery or applique, comforters made from a range of fabrications, sheet sets with a variety embellishments such as ruffled hems & crochet trim applique, and more

• Offering the customer a total room solution by ensuring strong coordination between quilts/comforters and accessories 

• Delegating design work to the Print & Pattern team and Associate Designers for assistance when available and overseeing their design progress

• Mocking up shelf modulars to show how the collection is displayed, and to ensure the brand has a strong and cohesive in-store presence

• Creating detailed tech packs for all approved designs and ensuring suppliers had complete understanding of sampling needs