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  • Responsible for all aspects of successfully launching The Pioneer Woman Bedding & Accessories categories

  • Tasks included building out the full line and design strategy for each category to executing the majority of the design work for each request in an increasingly fast-growth environment






Additional design and development responsibilities included:​

  • Creating initial mood boards, which included Ree Drummond’s personal vision for her brand, to convey design direction from scratch

  • Researching the market for current trends and techniques used in better level products

  • Pulling prints from the master library to determine the look of each product in all categories

  • Ensuring that each assortment carried a variety of looks, colorways and constructions at better level quality, such as patchwork pieced quilts, engineered prints embellished with embroidery or applique, comforters made from a range of fabrications, sheet sets with a variety embellishments such as ruffled hems & crochet trim applique, and more

  • Offering the customer a total room solution by ensuring strong coordination between quilts/comforters and accessories 

  • Delegating design work to the Print & Pattern team and Associate Designers for assistance when available and overseeing their design progress

  • Mocking up shelf modulars to show how the collection is displayed, and to ensure the brand has a strong and cohesive in-store presence

  • Creating detailed tech packs for all approved designs and ensuring suppliers had complete understanding of sampling needs

All product photography courtesy of

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