EXPERTISE
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Design and production of mass market bedding, shower curtains, bath linens, kitchen textiles and soft dining decor
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Building and launching cohesive soft home brand categories
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Flexible design capabilities that cater to a range of styles
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Excellent with Adobe Illustrator, proficient with Photoshop and InDesign; Basic proficiency with Microsoft Office
RELEVANT EXPERIENCE
Independent Designer, Jan 2016 – Present
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Create digital illustrations and products ranging from stationery to a sticker app available on Google Play and the App Store, all inspired by my cultural background
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Maintain the daily operations of a soft home kids room and nursery line launched in Nov 2022; Created all aspects of the online store including designing the website, directing and photographing all product photoshoots, editing images and writing product descriptions
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Freelance work includes high-profile clients such as Google and Brill Publication
Earthbound LLC, New York, NY
Senior Designer, The Pioneer Woman (exclusive to Wal-Mart), August 2019 – July 2021
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Lead designer responsible for the successful launches of the Bedding and Soft Bath brand categories
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Determined what designs went into each line, ensuring the inclusion of a variety of fabrications, techniques, colorways and range of styles in each assortment
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Executed majority of the design work for 75+ skus that went into production during an increasingly fast-growth environment
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Worked with the Print and Pattern team and Associate Designers to assist with design work when resources were available
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Created detailed tech packs and worked directly with suppliers on the execution and approval of samples
Soft Product Designer, The Pioneer Woman (exclusive to Wal-Mart), Sept 2018 – August 2019
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Designed products for soft dining, kitchen textiles and pantry categories for a popular niche brand that focused on floral, ditsy and gingham prints
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Created detailed tech packs and worked directly with suppliers on the execution and approval of samples
Soft Product Designer, Better Homes and Gardens (exclusive to Wal-Mart), April 2012 – Sept 2018
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Designed products for beach towels, soft dining and bath décor categories for a trend forward life-style brand
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Researched current trends and devised design strategies for all categories at the start of each season
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Analyzed sales from past seasons to identify and replace the bottom performers for improved brand performance
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Created detailed tech packs and worked directly with suppliers on the execution and approval of samples
EDUCATION
Fashion Institute of Technology, New York, NY
Student, Textile Design Program
Macalester College, St. Paul, MN
BA: Psychology; Minor: Art