EXPERTISE

• Design and production of mass market bedding, shower curtains, bath linens, kitchen textiles and soft dining decor

• Building and launching cohesive soft home brand categories

• Flexible design capabilities that cater to a range of styles

• Excellent with Adobe Illustrator, proficient with Photoshop and InDesign; Basic proficiency with Microsoft Office

 

RELEVANT EXPERIENCE

Deseta Design

Independent Designer, Jan 2016 – Present

• Create digital illustrations and products ranging from stationery to a sticker app available on Google Play and the App Store, all inspired by my cultural background

• Maintain the daily operations of a soft home kids room and nursery line launched in Nov 2022; Created all aspects of the online store including designing the website, directing and photographing all product photoshoots, editing images and writing product descriptions

• Freelance work includes high-profile clients such as Google and Brill Publication

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Earthbound LLC, New York, NY

Senior Designer, The Pioneer Woman (exclusive to Wal-Mart), August 2019 – July 2021

• Lead designer responsible for the successful launches of the Bedding and Soft Bath brand categories

• Determined what designs went into each line, ensuring the inclusion of a variety of fabrications, techniques, colorways and range of styles in each assortment

• Executed majority of the design work for 75+ skus that went into production during an increasingly fast-growth environment

• Worked with the Print and Pattern team and Associate Designers to assist with design work when resources were available

• Created detailed tech packs and worked directly with suppliers on the execution and approval of samples

Soft Product Designer, The Pioneer Woman (exclusive to Wal-Mart), Sept 2018 – August 2019

• Designed products for soft dining, kitchen textiles and pantry categories for a popular niche brand that focused on floral, ditsy and gingham prints

• Created detailed tech packs and worked directly with suppliers on the execution and approval of samples

Soft Product Designer, Better Homes and Gardens (exclusive to Wal-Mart), April 2012 – Sept 2018

• Designed products for beach towels, soft dining and bath décor categories for a trend forward life-style brand

• Researched current trends and devised design strategies for all categories at the start of each season

• Analyzed sales from past seasons to identify and replace the bottom performers for improved brand performance

• Created detailed tech packs and worked directly with suppliers on the execution and approval of samples

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EDUCATION

Fashion Institute of Technology, New York, NY

Student, Textile Design Program

 

Macalester College, St. Paul, MN

BA: Psychology;  Minor: Art