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Responsible for all aspects of successfully launching The Pioneer Woman Soft Bath & Shower categories.
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Tasks included building out the full line and design strategy for each category to executing the majority of the design work each request in an increasingly fast-growth environment.
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Additional design and development responsibilities included:
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Creating initial mood boards, which included Ree Drummond’s personal vision for her brand, to convey design direction from scratch
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Researching the market for current trends and techniques used in better level products
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Pulling prints from the master library to determine the look of each product in all categories
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Ensuring that each assortment carried a variety of looks, colorways and constructions at better level quality, such as shower curtains embellished with embroidery or pintucking, jacquard bath towels with patterns created by sculpting and decorative weft inserts, and tufted bath rugs with a mix of cut and full loops, hi/lo sculpting and knotted fringe edges
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Offering the customer a total room solution by ensuring strong coordination between quilts/comforters and accessories
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Delegating design work to the Print & Pattern team and Associate Designers for assistance when available and overseeing their design progress
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Mocking up shelf modulars to show how the collection is displayed, and to ensure the brand has a strong and cohesive in-store presence
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Creating detailed tech packs for all approved designs and ensuring suppliers had complete understanding of sampling needs