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Developed design strategy & direction for Soft Bath and Kitchen & Table Linen categories based on retailer's needs
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Studied market trends to address any voids in the BHG assortment
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Contributed to the brand's evolution from being a traditional print-heavy brand into a more fashion-forward one with a focus on sophisticated, farmhouse looks
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Worked directly with Print and Pattern team for assistance with design work
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Worked with suppliers to bring in new fabrications and techniques to the assortment
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Executed all Tech Packs
All product photography courtesy of walmart.com.
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