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PORTFOLIO

BETTER HOMES & GARDENS SOFT HOME GOODS

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  • Developed design strategy & direction for Soft Bath and Kitchen & Table Linen categories based on retailer's needs

  • Studied market trends to address any voids in the BHG assortment

  • Contributed to the brand's evolution from being a traditional print-heavy brand into a more fashion-forward one with a focus on sophisticated, farmhouse looks 

  • Worked directly with Print and Pattern team for assistance with design work

  • Worked with suppliers to bring in new fabrications and techniques to the assortment

  • Executed all Tech Packs

All product photography courtesy of walmart.com.

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